Written by Ross Davies, GCCF Siamese & Oriental judge, breeder and feline behaviourist.
Our directory is a curated shop window for GCCF-registered Siamese, Oriental and Balinese breeders — no backyard breeders, so buyers trust every listing they find here. A good listing does two jobs: it helps the right buyer find you, and it gives them the confidence to get in touch. This guide walks you through adding a listing in a few minutes, then shows you exactly what turns a listing from “seen” into “enquiry”.
Part 1 — How to add your listing
The whole process takes about five minutes. Every listing is moderated before it goes live (usually within 24 hours) to keep the directory trustworthy.
Step 1 — Create your free account (or log in)
On the List Your Cattery page, create an account or log in. This is where you’ll manage and renew your listings.
Step 2 — Choose your category
Pick the one that fits: Cat Breeders (your cattery profile), Kittens (a litter advert), or Stud Cats (a boy at stud). Choose carefully — the category can’t be changed later without asking the site admin.
Step 3 — Write your listing details
Give it a clear Listing Title and a Description. Part 2 below shows you exactly how to write these so they get found and get enquiries.
Step 4 — Add your contact details
Fill in your area, location (UK), post code, phone, email and website. Enter your full post code — the map uses it to place your pin accurately, but only the first part (e.g. “PO15”) is ever shown publicly, so your exact address stays private. Leave the map switched on so buyers can see roughly where you are.
Step 5 — Add your photos
Listings with a good photo get far more enquiries. Upload at least one clear, well-lit image (see the photo tips in Part 2). You can leave the price field blank — we don’t display prices anywhere in the directory.
Step 6 — Choose your plan and place your listing
Select your plan, decide whether to add the Featured upgrade (more on that below), then click Place Listing. We’ll review it and it’ll be live within 24 hours.
Part 2 — What makes a great listing
The breeders who get the most enquiries all do the same handful of things. Here’s the pattern — it works whether you’re advertising a cattery, a litter, or a stud boy.
1. A title that earns the click and the search
Buyers search for specific things. Lead with colour, breed, the type of listing, and your area. “Brown Spotted Tabby Oriental Stud Cat — Hampshire” will be found and clicked far more often than “Stud available”.
2. Lead with the cat, not the rules
Open with the cat’s name, personality and what makes them special. Terms and conditions matter, but they belong further down. People fall in love first and read the small print second.
3. Give buyers the facts they actually want, and make them scannable
Serious buyers and breeders look for the same details every time. Set them out as a short list so they’re easy to find: colour (with the GCCF code, e.g. SIA n or OSH n 24), sire, dam, what the cat carries, health/testing status, and whether a stud is proven and available.
4. Put your trust signals up front
This is a GCCF-only directory, so lean into it: your GCCF registration and prefix, health testing (for example PRA negative), and any show record or titles. If you judge or steward, say so — it’s the strongest credibility you have and nobody else’s listing will match it.
5. Let the temperament sell it
These are family pets first. A line about a soppy, affectionate nature that a stud passes on to his kittens, or a litter raised underfoot in a busy home, does more to win an enquiry than any spec list.
6. Give one clear next step
Every listing should end with an obvious way to act: your website link and a phone number. Make it effortless for a buyer to reach you.
7. Use a great photo — and get the shape right
A clear, well-lit head-and-shoulders portrait beats a busy full-body shot. Two practical tips:
- Go landscape. Listing images display in a wide (16:9) frame. Upload a landscape photo, or a square one will be cropped top and bottom — which can cut off ears and the top of the head.
- Good light, plain-ish background. Natural daylight and an uncluttered backdrop make the cat the star.
See it in action. Browse the Breeders & Kittens directory for worked examples that follow every point above — a cattery profile, a stud boy, and a litter advert done the way we’d recommend.
Part 3 — Should you go Featured?
Every listing gets you found. A Featured listing gets you found first. Featured listings sit at the top of the directory with a Featured badge, so buyers see them before anything else — and in a directory, the listings at the top get the lion’s share of the enquiries.
It’s a small upgrade (just £10/yr on top of your listing) and it works a little differently for each type of listing:
- Cattery profile (Featured): your shop window, pinned to the top. This is the listing buyers return to again and again — so top placement pays off all year round.
- Litter advert (Featured): kittens are time-sensitive. Featured puts your litter in front of buyers the moment they’re looking, so you fill your homes faster and spend less time chasing.
- Stud listing (Featured): breeders searching for a specific colour or line see you first. For a proven boy, one extra booked queen easily covers the upgrade many times over.
If you’re only going to have one Featured listing, make it the one that earns you the most: for most breeders that’s the cattery profile or an active stud.
Founding Breeders offer — get in early
We’re opening the directory with 10 free founding listings (free for life), and the next 10 catteries at half price for life — £4.95/yr. After that, a cattery profile is £9.95/yr, each 90-day litter advert is £6.95, and a stud listing is £9.95/yr. The Featured upgrade is £10/yr on any listing. Claim your founding place while they last.
Ready to list?
Add your cattery, litter or stud in a few minutes — and if you get stuck, just get in touch and we’ll help.
